“Bella’s outstanding efforts resulted in national energy correspondents attending the London press conference launch of our then totally unknown wave energy machine, Trident Energy’s “DECM”. That put us on the media map – our technology has even been featured in Leonardo DiCaprio’s 2008 eco-documentary The 11th Hour!”


Hugh-Peter Kelly
Founder and MD
Trident Energy


“Bella is the right side of perfectionist – you can trust her to do anything thoroughly, with great attention to detail. She always has sensible ideas for the bigger picture, has a lot of energy, is great fun to work with and the clients love her.”


Nick Murray-Leslie
Director
Chatsworth Communications

Biography

Bella has a very varied CV that spans financial services, journalism, marketing and PR. In chronological order:

Bella’s first job after leaving University was as an Account Executive at Westminster Communications. After a year of PR (and a summer placement at the Financial Times) she took a break to study Economics, after which she joined the Bank of England as an analyst in the Supervision & Surveillance Department. Her team was responsible for the regulation of Asian banks with offices or subsidiaries in London, in the midst of the Asian Crisis of 1997.

When the Bank was granted independence by Gordon Brown, Bella joined the FSA’s Policy unit where she developed, in conjunction with other FSA departments and the British Bankers Association, a new standard for liquidity reporting by UK financial institutions. She also devised and delivered an internal and external training programme (and distance learning pack) for the new set of FSA Policy Guidelines.

She left the FSA to present a business breakfast radio show, Dawntraders, on News Direct/LBC. After a year of rude 3 am starts, she defected to the BBC (Radio 5 Live and the BBC World Service). From there she moved across to television news, working as a producer for Five News (then owned by ITN rather than Sky, as it is today).

She spent a year as Marketing Manager of a small technology VC fund before finally returning to the world of PR. She joined Weber Shandwick Square Mile in 2002, representing financial technology clients such as Prebon Technology, CLS and Orc Software.

In 2004 Bella set herself up as an independent PR consultant and freelancer. She has worked freelance for agencies such as Text 100 (clients included Novell, Phillips, Toshiba and Vega), Hotwire PR (Colt, Last Mile, Scottish Power, Telenor), Manning, Selvage & Lee (Philips, Epson), HBL Media (Global Marine, Telstra Europe), Chatsworth Communications (ICAP, EBS) and Tannissan Mae (Brandwatch, Optial, D&B, Siperian).

She has also taken on clients of her own, including Sir George Martin’s Air Studios, Strongroom, Passionato, Nucleus Capital Partners and Trident Energy.

Bella was an undergraduate (Social Anthropology) at Cambridge University and a postgraduate (Economics) at the University of London (SOAS).